Keyshenn Seelan
Content Strategist · SEO Content Writer
Singapore · +65 9720 6996 · keyshenn@gmail.com · linkedin.com/in/keyshenn-seelan · keyshenn.me
Summary
Writer with 6+ years in SEO, content strategy and copywriting across sneakers, streetwear, finance and public-sector clients. I approach writing like playing football: read the game from the middle, understand the moment, and know exactly when to make the right move.
Experience
SEO & Content Specialist, WK Consults
- Plan and write SEO content for 18 licensed moneylender clients.
- Research keywords and structure pages to rank in a tightly regulated financial category.
SEO Content Writer (Media Executive), SODA SG (SNKRDUNK)
- Led SEO strategy for SNKRDUNK’s English site, growing organic visibility in Singapore’s sneaker market.
- Researched high-intent streetwear keywords and built them into features, product descriptions and landing pages.
- Wrote features and interviews for SNKRDUNK Magazine, including Women’s Day, US vs. UK streetwear and Travis Scott coverage.
Content Writer, Cubiz
- Wrote annual reports and planned digital campaigns for major clients.
- Developed campaigns for Changi Airport Group across digital touchpoints.
- Created social concepts for health and wellness brands.
- Clients: Changi Airport Group, Yellow Ribbon, Pasir Ris–Punggol Town Council, Eu Yan Sang, HOYA Lens.
Copywriter, Wunderfauks
- Pitched and won Instagram campaigns that drove website traffic.
- Designed gamified Instagram Stories that lifted engagement.
- Wrote plain, approachable copy for blockchain platform AQX.
- Clients: Naturel, Eggslut, SingPost, SGX, CapitaLand, Keco Petite, AQX.
Social Media Strategist, Limited Edt
- Spotted sneaker trends early and ran social campaigns for early adopters.
- Drove store traffic through targeted social promotion.
- Shaped brand strategy for Limited Edt’s streetwear presence.
Skills
Core: SEO Writing, Keyword Research, Content Strategy, Creative Copywriting, Editorial Features, Interviews, Social Media Strategy, Marketing, Research & Analysis
Analytics: Ahrefs, Google Analytics, Google Search Console, Looker Studio
Publishing: WordPress, Firebase
Creation: Canva, Photopea, Notion, ChatGPT, Gemini, Microsoft Office, Google Workspace
Education
B.A. in Sociology, University at Buffalo (Global SIM)
Diploma in Electronic and Computer Engineering, Ngee Ann Polytechnic